Delta Faucet

Delta Faucet

Delta Faucet

Designing fresh experiences based on analysis of current pain points and users’ needs.

Designing fresh experiences based on analysis of current pain points and users’ needs.

Designing fresh experiences based on analysis of current pain points and users’ needs.

Heuristic Evaluation

Competitve Market Research

In-Depth Interviews

Hi Fidelity Wireframes

Interactive Prototypes

Figma Slides

Client Presentation

OVERVIEW

Delta Faucet’s current website creates barriers to engagement for its key audiences, directly contradicting the brand’s reputation for trust and problem solving.

Our goal was to present a new DeltaFaucet.com that establishes the brand as a problem solver by guiding each user to the right solutions.

OVERVIEW

Delta Faucet’s current website creates barriers to engagement for its key audiences, directly contradicting the brand’s reputation for trust and problem solving.

Our goal was to present a new DeltaFaucet.com that establishes the brand as a problem solver by guiding each user to the right solutions.

CREATE

We redesigned user journeys for two target audiences -- consumers and professionals.

We completed a comprehensive site audit that helped us define and design experiences that meet users where they are, with the right content.

Identify opportunities for improvement.

Performed a heuristic evaluation and market analysis to understand the industry landscape and where Delta Faucet fits in.

Get to know our users.

Conducted in-depth interviews with people from each user-segment to understand their pain points

Define and design experiences that meet consumers and professionals where they are in their journey -- whether that’s inspiration, learning and evaluation, purchase, or support.

Defined a simplified design guide that is modular, future-forward, and on brand. We applied that guide to support solutions for users and remove friction at the point of purchase.

ITERATE

After receiving client approval for the design direction, personas, and storyboards, we improved our designs, each meant to alleviate a pain point for a specific persona.

Inspire solutions for consumers.

Based on consumer interviews, we designed an experience that improves findability, helps them decide on the right product(s), and moves them quickly from discovery to purchase.

Power the professional workflow.

Based on professional interviews, we designed an experience that is personalized and direct, builds brand loyalty, and increases workflow efficiency.

RESONATE

A new design system and digital experience that improves brand equity, inspires action, and surfaces specific solutions for consumers and professionals alike.

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